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Local brand Xpert achieves global quality recognition

Reported By: ST Report April 3, 2026, 12:25 am Category: Business
Local brand Xpert achieves global quality recognition
Photo: Logo of Xpert
Quality certification boosts trust in local brand

Xpert, a brand of Ajwah Tech, has secured the internationally recognised ISO 9001:2015 certification, marking a significant milestone in Bangladesh’s electronic gadgets and mobile accessories sector.

The certification was awarded following a comprehensive evaluation of the company’s operational processes, quality control systems and commitment to continuous improvement, according to a press release issued on Wednesday night.

With this achievement, Xpert claims to be the only brand in the country’s mobile accessories segment to receive ISO 9001:2015 certification, a globally accepted benchmark for quality management systems.

Industry experts note that ISO 9001:2015 ensures organisations maintain consistent product and service quality while complying with regulatory requirements. It also emphasises structured processes, performance monitoring and ongoing improvements to enhance customer satisfaction.

According to the certification scope, Ajwah Tech’s operations cover the design and development of electronic gadgets, original equipment manufacturing (OEM), branding and nationwide retail distribution. The company follows standardised procedures across all stages, from product development to delivery.

Speaking on the achievement, Managing Director Habib Monsur said the recognition reflects the company’s dedication to quality, reliability and adherence to international standards. He added that maintaining ISO-certified processes will remain a priority going forward.

Xpert’s product range includes smartwatches, wireless headphones, speakers, power banks and chargers, which are available through retail outlets across Bangladesh.

The certification is expected to strengthen consumer confidence and enhance the brand’s competitive position in the growing electronics market.