Star power to boost hospitality brand
Bidya Sinha Saha Mim has been appointed brand ambassador of Chuti Group, marking a strategic move to strengthen the company’s presence in the country’s growing tourism and lifestyle sector.
The announcement was made at a ceremony in Dhaka led by Chuti Group Chairman and Co-founder Mostofa Mahmud Arifee, along with other senior executives and invited guests.
Speaking at the event, Arifee said Mim’s strong public appeal, elegance and dynamic personality align closely with the brand’s vision. He expressed confidence that the collaboration would enhance engagement across tourism, entertainment and digital platforms while supporting the group’s future expansion plans.
Chuti Group operates several nature-inspired resorts across Bangladesh, including properties in Gazipur, Purbachal and Pubail, as well as Forest Eagle Resort in Sylhet. The company has also outlined ambitious projects such as a beach resort in Cox’s Bazar, luxury hotels in Purbachal and Pubail, and new destinations in Sreemangal and along the Dhaka–Khulna highway.
Mim expressed her enthusiasm about the partnership, saying she looks forward to representing a brand that promotes nature, hospitality and meaningful travel experiences.
The collaboration reflects Chuti Group’s broader strategy to position itself as a leading player in Bangladesh’s evolving hospitality industry, combining premium experiences with sustainable and nature-focused tourism initiatives.
