Pak Cos to create new employment
DHAKA, July 22, 2026: Pakistani cosmetics and beauty product manufacturers are seeking to expand their presence in Bangladesh, viewing the country’s fast-growing beauty and personal care market as a promising destination amid evolving regional trade dynamics and a business environment that encourages wider international participation.
Bangladesh Economic Association’s Interim Committee Convener Professor Dr. Mahbub Ullah told The Shuttle Times that Bangladesh's beauty and personal care market is expanding rapidly, driven by rising household incomes, higher remittance inflows, rapid urbanization and growing consumer demand, making the country increasingly attractive to international cosmetics manufacturers.
He also highlighted that the current government is fostering a favorable business climate and a stable political environment, which is actively attracting foreign investors.
Economic think tank leader Dr. Mahbub noted that attracting foreign investors would create substantial local employment opportunities across Bangladesh.
Industry representatives participating in the B-Beauty Tech Expo 2026 in Dhaka said Bangladesh offers significant opportunities for Pakistani brands in cosmetics, skincare, fragrances, haircare and personal care products.
B-Beauty Tech Expo 2026 organising company Wem Bangladesh Executive Director Nasimur Rahman told The Shuttle Times that Pakistani companies made up the largest group of participants at the expo and attracted the most visitors.
According to the Pakistan High Commission, Pakistan has a strong presence with 10 exhibitors showcasing their products including Alpha Labs in packaging; Davis Pharmaceutical Laboratories in health supplements; and Evan & Mayer International alongside Kass Cosmetics, both specializing in dermatological and skincare treatments.
Renowned traditional and modern cosmetic brands like the Hashmi Group, New Face Cosmetics, Skincare Company and The Stillman Company (Pvt.) Ltd. are also exhibiting their personal care lineups.
Rounding out the Pakistani pavilion are S. Amden & Company, presenting flavors and fragrances, and United Trading (Pvt.) Ltd., displaying an array of hair and skincare products.
They expressed optimism that stronger business-to-business (B2B) partnerships, distributor networks and retail collaborations could help increase the availability of Pakistani beauty products in the Bangladeshi market.
The renewed interest comes as several market players observe changes in regional supply chains and competition, creating opportunities for new international brands to strengthen their foothold in Bangladesh’s expanding consumer market.
Pakistani exhibitors showcased a wide range of beauty, skincare, herbal cosmetics, perfumes and wellness products during the three-day exhibition, attracting interest from Bangladeshi importers and retailers. Several participating companies held meetings with local businesses to discuss potential agreements and future collaboration.
Business leaders said Bangladesh’s rapidly growing middle-class population, rising consumer spending and increasing demand for quality beauty and personal care products make the country an attractive market for international cosmetics brands.
Hashmi Group Plans Local Manufacturing
Heritage wellness brand Hashmi, a household name with a legacy spanning over two centuries, has expanded its product portfolio beyond its iconic eye care offerings into comprehensive health and personal care lines.
Founded on its signature Kohl (Surma) and Kajal range, the brand now manufactures a diverse array of products—including herbal soaps, honey, oral care items, and hair oils—to meet growing consumer demand.
Hashmi Group Executive Director M. Amir Hashmi stated that the company has been operating in Bangladesh for 20 years. He added that they are now looking to expand their business due to the favorable government environment, and are planning to set up a local manufacturing facility.
Hashmi Group Chief Executive Officer Saqib Rafay stated that the company will first establish a distribution network before setting up local production. Initially, the plant will focus on manufacturing its signature Surma and Kajal lines before expanding into a full range of beauty products over time.
Hashmi Group International Sales Manager Syed Nusrat Shah stated that the company is focusing on establishing a distribution network and setting up a local office soon. Under a partnership model, the initial distributor will import a container of products, while Hashmi Group will provide full marketing support.
Alpha Labs is a leading contract manufacturer specializing in aerosols, perfumery and personal care products. The company serves as a trusted partner to brands seeking excellence in product development and manufacturing.
Alpha Labs Chief Operating Officer Hassan Chawla stated that the company is seeking to invest in a plant to operate as a contract manufacturer. Under this contractual model, the facility will produce goods directly for local brands and companies.
Alpha Labs Head of Sales M. Tariq Khan stated that the company is seeking distributors, local partners or joint venture opportunities to expand its business footprint in Bangladesh.
Global skincare brand Stillman’s Beauty continues to strengthen its international footprint, leaning on over 120 years of heritage as a pioneer in safe cosmetic solutions.
Founded in Illinois in 1897, the company has expanded from a local cream producer into a global beauty enterprise.
Executive Director Zeeshan Sheikh stated that the company aims to expand its footprint with face creams for both men and women, as well as hair color.
He emphasized that the brand already enjoys strong recognition in the local market.
Furthermore, Sheikh highlighted that securing local distributors is their top priority before investing in producing cream in Bangladesh.
Marketing Manager M Shaaz Feroz said that they have already talked to several agencies. Initially, they are requiring an order of at least one container, which represents a Tk 40 lakh investment from the distributor's side to enter the Bangladeshi market.
United has been a trusted name in the cosmetics sector since 1952, specializing in personal care, skincare and hair color.
Their flagship product, Kala Kola hair color, is available in 10 distinct shade variants.
"We are recognized as one of the leading manufacturers of high-quality cosmetics in Pakistan," said Director Usman Mehmood.
"This is our first time entering the Bangladeshi market. We are currently focusing on understanding the market landscape before deciding on our next phase of expansion," he added.
Skin Care Pakistan
Skincare Pakistan has introduced itself as a trusted destination for high-quality skincare products in the country, focusing on safe, effective, and premium solutions for everyday use.
The brand, highly popular for its soaps and hair dyes in the Pakistani market, is now seeking to establish a footprint in Bangladesh.
Skincare Director Saad Rehman stated that this marks the company’s debut in Bangladesh as it seeks distribution channels for its soap and hair color product lines.
He emphasized that the company's mission is to meet diverse skincare needs by offering authentic products, affordable pricing and a seamless shopping experience, backed by reliable nationwide delivery and customer support.
Rehman added that the company will initially focus on establishing a strong market presence before eventually setting up a facility for local manufacturing.
The company offers a comprehensive range of home and personal care products. Its flagship men's grooming brand, KRONE, features a versatile collection of body sprays and personal care products.
“Our business was established in 1975, and we currently export to 26 countries,” said Chief Executive Officer Raza Naseem.
"We are looking to introduce our brand to the Bangladeshi market. If we receive a favorable investment environment, we may establish a manufacturing facility or enter into a local partnership in Bangladesh," he added.
Kass Cosmetics
Kass Cosmetics is the company that was formed in the year 2005 as a cosmetic and toiletries manufacturing company.
They are seeking a partnership model to introduce its flagship product, Arzoo Cream, to the local market.
Pakistani pharmaceutical manufacturer Davis Pharmaceutical Laboratories is ramping up its international growth strategy, leveraging over two decades of integrated production and international regulatory compliance.
They are looking to enter the Bangladeshi market with their core line of beauty supplements.
Evan & Mayer, a Pakistani contract manufacturing company, is seeking to gain market share in Bangladesh through a strategic partnership model.
Renowned skincare brand New Face prioritizes safe and effective formulations. The company’s products are dermatologically tested and certified, ensuring high-quality care that nourishes and enhances the skin with confidence.
Consumer Association of Bangladesh Vice President S M Nazer Hossain said the participation of multiple Pakistani manufacturers reflects growing commercial engagement between Bangladesh and Pakistan. He added that as companies explore local manufacturing, distributorships and joint ventures, Bangladesh's expanding beauty industry could become an important destination for Pakistani cosmetics exports and bilateral investment.
