Emlino DiaBeat Run Held with a Message to Defeat Diabetes
[Dhaka – 14 November, 2026] As the first light of dawn broke, Hatirjheel came alive with the footsteps of thousands of people. Dressed in running gear and driven by a shared commitment to fitness, participants gathered with one common goal: to defeat diabetes through awareness and an active lifestyle. Marking World Diabetes Day on 14 November, the special awareness running event, titled ‘Emlino DiaBeat Run’, was successfully held in a vibrant atmosphere.
The event was organized by ACME’s DiaCare, the diabetic care portfolio of the country’s leading pharmaceutical company, The ACME Laboratories Ltd. Participants from different age groups and professions took part in the run, alongside members of various running communities who joined as community partners.
To encourage and motivate the participants, the event was attended by Tasneem Sinha, Managing Director;Sabrina Juned, Deputy Managing Director;Motiur Rahman Sinha, DIrector ; Md. Ferdous Khan, Executive Director (Sales & Distribution);Gobinda Goswami, Director (Sales): Mohammad Ziauddin, Head of Marketing; Md. Humayun Kabir, Executive Director, International Business; Dr. Syed A M Mustafij Billah, Executive Director, Plant operations; A.K.M. Mushiur Rahman Khan, Executive Director, HR & Administration along with other senior officials of the company.
The successful execution of the event was made possible through the dedicated efforts of the ACME’s DiaCare organising team. The team was led by Md. Mahbubur Rahman, Business Unit Head, alongside Subrata Sarkar, Group In-charge, and team members Rusat Jahin Anmol, Usaid Mostafa and Md. Ishtiaque Hossain.
The entire event was designed around this year's World Diabetes Day theme, ‘Take Early Action on Diabetes’. While discussions on diabetes often focus on managing the condition after diagnosis, this initiative took a different approach. Through the run, the organisers aimed to spread the message that diabetes can be prevented and its risks reduced through healthy lifestyle choices and regular physical activity, even before the condition develops.
Adding further significance to the initiative, a special awareness session was conducted by renowned endocrinologist Associate Professor Dr. Rushda Sharmin Binte Rouf. She shared valuable insights on diabetes prevention, the importance of taking timely action and maintaining a healthy lifestyle. The session aimed to enhance participants' understanding of diabetes and encourage them to take preventive measures early to reduce their risk.
Ahead of the main event, a ‘Kit Expo’ and Kit Collection Day was held on 12 November at the InterContinental Dhaka. Participants collected their official running jerseys and kit bags during the event. A special Body Mass Index (BMI) chart was also arranged as part of the initiative. Runners and visitors who came to collect their kits showed considerable interest in checking their height and weight balance to understand their BMI.
Further enriching the event, renowned physicians Dr. Saklayen Russel, Dr. Md. Kamrul Hasan Sohel, Dr. A K M Ahsan Ullah and Dr. Ujjal Kumar Mallick participated in the Emlino DiaBeat Run as guest runners. Their active participation in promoting diabetes awareness, preventive healthcare and healthy lifestyle practices added further significance to the initiative. Their presence also reinforced the event's central message that regular physical activity and early preventive measures are essential in the fight against diabetes.
According to the organizers, it is important to approach diabetes with awareness rather than fear and take preventive measures from the very beginning. Small daily habits, such as walking or running for a little while, can make a significant difference in reducing the risk of diabetes. Through this special initiative, ACME’s DiaCare reaffirmed its commitment to building a healthier, more active and diabetes-risk-conscious society. The event was managed by Ultra Camp Runners (UCR).
