HONOR opens its first Alpha Store in Bangladesh, bringing its smart ecosystem to life

[Dhaka, October 11, 2026] HONOR has officially launched its highly anticipated Alpha Store at Jamuna Future Park in Dhaka, bringing the brand’s latest innovations, smart devices and AI-powered ecosystem together under one roof.

Located on the fourth floor of the mall, the Alpha Store is designed as an AI Smart Living Innovation Hub, offering consumers an opportunity to experience how HONOR’s devices work together across different aspects of everyday life.

The Alpha Store is a key part of the brand’s Alpha Plan, bringing its vision for an AI-powered device ecosystem to life through a physical retail experience. The concept made its global debut in Shenzhen, China, in September 2025, and has now arrived in Bangladesh as HONOR’s third Alpha Store outside China.

Senior HONOR officials attending the launch event included Liu Pei Hailee, Retail Head, SEA Region; Lang Guo, Country Director; Abdullah Al Mamun, Head of Business; and Syed Md. Badrul Arifeen, Director and Head of Product and Marketing.

Speaking at the launch, Liu Pei Hailee, Retail Head, SEA Region, HONOR, said, “The opening of Alpha Store in Bangladesh is a proud moment for HONOR, as it marks the third outside China. Bangladesh is a market where consumers have a strong interest in new technology and innovation, and we are excited to bring this new experience closer to them. Through the Alpha Store, we want people to experience our products not as individual devices, but as part of an ecosystem that can make everyday life more productive and enjoyable.”

Lang Guo, Country Director, HONOR Bangladesh, said, “We are excited to introduce a retail experience in Bangladesh that reflects how far the brand has come. The Alpha Store brings our latest innovations together and gives consumers a closer look at how our devices can connect and work together.”

The store showcases HONOR’s growing ecosystem across multiple product categories. The ecosystem was introduced at HONOR Connect and will be rolled out to the market gradually.

Visitors can explore the brand’s smartphone portfolio, including the new Robot Phone and Magic V6 foldable, alongside its tablet and laptop ranges. The store also features HONOR’s TV range and a selection of AIoT products, such as earbuds, clips, headphones and smartwatches.

The launch event featured a concert by popular Bangladeshi artists Xefer and Mahtim Sakib, with HONOR’s Brand Ambassador Bangladeshi national cricket team player Saif Hassan.