Infinix remains Bangladesh’s No. 1 smartphone brand, says IDC

Infinix has remained the No. 1 smartphone brand in Bangladesh throughout 2025 and continued its leadership in the first and second quarters of 2026, according to International Data Corporation (IDC) market data. The achievement reflects the brand’s sustained momentum and strong connection with consumers across different segments of the country’s smartphone market.
Over the past few years, Infinix has expanded its portfolio in Bangladesh with smartphones designed around different consumer needs, from affordable everyday devices to performance-focused and gaming-oriented models. Its recent lineup includes the NOTE 60 Series, GT 30 Series, HOT 70 Series and SMART 20 Series, offering options for students, young professionals, entertainment-focused users and mobile gamers.
The NOTE 60 Series has been positioned as an all-round smartphone option for users who expect a combination of performance, display quality, camera capabilities and battery life. The recently introduced NOTE 60 and NOTE 60 Pro are aimed at users who rely on their smartphones for work, entertainment, photography and multitasking, making the series relevant to young professionals and students looking for a more complete everyday experience.
For gaming enthusiasts, the GT 30 Series takes a more performance-oriented approach. Built with gaming-focused features, high-refresh-rate displays and technologies designed to support sustained gameplay, the series is targeted at users who spend significant time gaming on their smartphones. The GT 30 Pro, in particular, brings a dedicated gaming experience to users who prioritise performance and responsiveness.
The HOT 70 Series focuses on the mainstream segment, bringing together design, everyday performance, entertainment and battery capabilities. The latest HOT 70 and HOT 70 Pro 5G offer users different options within the series, with the Pro 5G adding 5G connectivity and enhanced performance for consumers seeking a more advanced experience.
At the more accessible end of the portfolio, the SMART 20 Series caters to students, first-time smartphone users and consumers looking for practical devices for communication, online learning, social media and entertainment. Its focus on essential smartphone capabilities makes it an accessible option for everyday use.
With these different product lines, Infinix has built a portfolio that addresses a broad range of consumer requirements in Bangladesh. Rather than limiting its offering to a single user group, the brand continues to develop smartphones for different lifestyles, budgets and usage patterns.
Infinix’s continued No. 1 position in Bangladesh, as reported by IDC for 2025 and the first half of 2026, reflects the brand’s growing presence in the country’s competitive smartphone market and the relevance of its multi-segment product strategy.
The achievement reinforces Infinix’s reputation as the most trusted smartphone brand among Bangladeshi users, combining cutting-edge technology with affordability and style. Supported by IDC’s independent verification, this milestone strengthens Infinix’s brand credibility and leadership in the region.