Pathao launches all-in-one commerce platform for merchants
DHAKA, Sept 13, 2026 — Pathao has launched Pathao Commerce, an all-in-one digital platform designed to help merchants manage storefronts, orders, inventory, payments, deliveries and customer communications from a single interface.
The platform comes as Bangladesh’s social-commerce sector continues to expand, with around 200,000 merchants reportedly operating in the segment, which accounts for more than 80 percent of the country’s digital commerce, according to Pathao.
“By taking away the burden of juggling multiple tools, we are giving merchants greater control and confidence to focus on their customers, build their brands, and turn new opportunities into growing businesses,” said Fahim Ahmed, CEO of Pathao.
Pathao Commerce is built around three areas — management, efficiency and growth — allowing merchants to manage their product catalogues, orders, payments, inventory and deliveries through one platform.
It also integrates with third-party sales channels, including Shopify, WooCommerce and Daraz, enabling merchants to bring sales, orders, inventory and earnings data together in one place.
The platform features a unified chat inbox that brings customer conversations from Facebook Messenger, Instagram and WhatsApp into a single interface through official Meta integrations.
Merchants can view order histories within customer conversations and use AI-enabled support to enter delivery information more quickly. Pathao said the system is supported by its database of nearly 10 million unique addresses across the country.
The platform also allows merchants to generate instant checkout links within customer conversations. Once an order is placed, a pickup agent can be automatically dispatched, while a tracking link is shared with the customer.
For business growth, Pathao Commerce provides tools for storefront customisation, sales and inventory tracking and analytics. The company said merchants will soon be able to run sponsored campaigns through Meta Catalog integration.
The platform also offers payments and instant payouts through Pathao Pay, real-time delivery tracking and customer trust ratings.
According to Pathao, its trust-rating system, which is based on historical data, helps keep return rates in social commerce in the single digits, compared with around 30 percent for online marketplaces in Bangladesh.
Merchants can also publish their catalogues on Pathao Shop and use Pathao’s Instant Delivery service. The company said faster deliveries can be automated through direct API integration with Pathao Commerce.
Pathao said the launch marks a further shift in its business from being primarily an e-commerce logistics provider towards becoming a broader digital-commerce infrastructure platform integrating logistics, payments, communication and business-management services.
Merchants can access the platform through commerce.pathao.com.
