Ilish Utshab kicks off in Unimart

Unimart has started its much-awaited ‘Ilish Utshab 2026’ from 24 August, bringing fresh Hilsha to customers across its outlets. The festival will continue until 7 September 2026, offering customers Hilsha sourced from renowned regions including Padma, Chandpur, Barishal and Chittagong.

With a focus on quality, freshness and variety, Unimart Ilish Utshab brings together Hilsha from different fishing regions, giving customers the opportunity to explore the distinctive characteristics and flavours associated with each source.

As part of the festival, customers can enjoy exciting combo offers and special rewards on Hilsha purchases throughout the campaign period. Adding to the celebration, a Daily Top Purchaser will be selected from each Unimart outlet based on the highest Hilsha purchase, with each winner receiving a surprise gift hamper.

Through Ilish Utshab 2026, Unimart aims to make the seasonal celebration of Hilsha even more enjoyable by bringing together fresh fish, regional variety, attractive offers and rewarding experiences for Ilish lovers.

Unimart Ilish Utshab 2026 is running from 24 August to 7 September 2026 at participating Unimart outlets.