What Daraz data reveals about how Bangladesh is dressing, preparing and celebrating this Puja
The days before Durga Puja have always carried a special kind of excitement. Families would visit crowded markets for new clothes, while children often kept their Puja outfits hidden until the celebrations began. That anticipation remains, even though the way people shop has changed.
Today, alongside traditional market visits, online shopping has become another part of festive preparation. Daraz’s confirmed order data offers a glimpse into what people are choosing this Puja and familiar traditions are clearly holding their ground.
Women’s fashion leads the festive basket, accounting for around 77% of confirmed Puja fashion orders among the selected products, compared with approximately 15% for men and 7% for boys. Sarees remain at the center, but there is no single style defining the season. Half-silk, semi-muslin embroidery, Jamdani, Tant, Soft Katan and Soft Silk Katan all feature among the choices.
Among them, half-silk printed sarees stand out, contributing around 32% of confirmed women’s fashion orders. At the same time, the traditional Lal Shada look remains strongly connected with Puja, with a red-and-white saree combo accounting for around 17% of women confirmed orders.
But shoppers are not stopping at the saree itself. Around 31% of confirmed women’s fashion orders came from saree combo and gift sets featuring items such as bangles, necklaces, Gajra and mirrors. The pattern suggests that for many, Puja shopping is increasingly about putting together the complete festive look rather than buying one item at a time.
For men, the story is much more focused on Panjabis remain the defining festive choice. A premium white Panjabi represented around 61% of confirmed orders within the selected men’s range, while a father-and-son matching Panjabi contributed another 27%. Together, the two accounted for nearly 89% of men confirmed orders, showed the appeal of both classic festive dressing and coordinated family looks.
Children’s choices follow the same traditional direction. The selected boys’ range is built around Panjabi and Kurta sets, including more festive options paired with Koti, keeping younger family members firmly within the traditional Puja wardrobe.
The festive basket, however, goes beyond clothing. Within Daraz’s selected beauty assortment, 33% of products are eye-make-up items such as kajal, eyeliner and eyeshadow. Mehendi and henna make up 22%, lip products another 22%, while Alta contributes 11%, a mix that brings traditional festive rituals together with contemporary makeup.
Puja preparation is also reaching the home. Among the selected home and lifestyle products, 40% are furniture, while another 20% fall under décor and organization, including dining tables, tea tables, chairs, cupboards, cushions, and shoe racks. The selection reflects another familiar part of the festival on getting the home ready for family, guests and celebration.
The way people shop may be changing, but the things that make Puja special remain familiar. Sarees, Panjabis, matching family outfits, Mehedi, makeup and a home prepared for guests are still at the heart of the celebration. Only now, more of that festive basket can also come together online.
