Interspeed Activation Ltd and Malaysia’s Lavis Sdn Bhd Join Hands to Advance Bangladesh’s Sports Infrastructure
Interspeed Activation Ltd has signed a partnership agreement with Malaysian sports arena management company Lavis Sdn Bhd recently to explore the development of a modern, world-class sports arena concept in Bangladesh.
The initiative aligns with the Bangladesh government's vision to strengthen sports infrastructure and create improved facilities for athletes and the broader sporting community.
Under the agreement, the two companies will jointly develop a concept for a multi-purpose sports arena for the Bangladesh Football Federation (BFF) and the Ministry of Youth and Sports. The proposed facility is expected to cater not only to football but also to a wide range of sporting activities and events.
The signing ceremony was attended by Adnan Karim, Director of Interspeed Activation Ltd, and Datuk Jack Koh of Lavis Sdn Bhd.
Speaking on the occasion, Adnan Karim said the partnership represents a significant step toward enhancing Bangladesh’s sports infrastructure.
“This agreement marks an important step toward strengthening the country’s sporting infrastructure. Together with Lavis, we look forward to developing a facility that can serve athletes, sports federations and the wider sporting community for years to come,” he said.
The concept development phase will assess the requirements for a modern, multi-purpose arena capable of supporting sports development while providing a suitable venue for national and international sporting events, tournaments and community activities.
Industry stakeholders believe the proposed project could contribute to the long-term growth of Bangladesh’s sports sector by creating a modern venue that meets international standards and supports athlete development.
Established in 1968, Interspeed Activation Ltd is one of Bangladesh’s pioneering advertising and marketing agencies. The company specializes in brand activation, sports partnerships and integrated marketing programmes, serving clients across sectors including telecommunications, aviation, FMCG and other industries.
